These are people that are interested in bikes but the barriers to entry are large. I figure if I can break down some of the largest barriers to entry they will see its worth the trouble.
For example my girlfriend loves bikes, her dad had a many bikes when she was growing up shes been around them a lot, plus shes dating me and i literally never shut up about bikes so she must be into it. haha. She likes riding on the back of motorcycles but she has never learned how to ride. She doesn't know how to drive a standard transmission, and the idea of learning on the street freaks her out a little bit, She was all set to take a "dirt first" riding course before Covid hit and since then that idea has gotten shelved. I think if i can let her putt around on something like a Honda Z50 she will love it and then i can talk her into taking a riding class and getting a dirt bike.
Also I have some friends that used to ride street bikes and have kids now and don't want to ride on the street anymore. These guys have never ridden dirt bikes, but riding trails is much safer so i hope i can get them to transition to dirt bikes because there is no worry about getting T-boned by a drunk driver.
I also am thinking about just getting some small CC bikes (less than 150cc) and not worrying about the license thing. I have never been pulled over on a forest service road and I doubt there would be any real worry about that, plus they could feign ignorance and probably get away with it. This opens up more possibilities like CT70, CT90 and the like.
PS Ruckus is a good option - thanks