I don't have any collegiate higher learning paperwork to plagiarize from Daveo so nothing fancy in Marketing Terminology. Really just common sense things you've surely already considered. I've only had one "Job", having to file a W-2/W-9, in my entire life. Restaurant job when i was maybe 15/16yrs old. So i've been marketing my whole life under no supervision, scary at times for sure. So just consider what influence your "tool" will have with the end user. It's comparative perhaps already produced similiar "tool" or technique that may not require it. It's Mass Appeal of potential buyers that will justify all the incurred set-up and production costs per unit. Most production shops require a minimum run cost, that cost can be substantial! You might consider, if a totally unique/beneficial twist on whatever application, a Patent Pending application. While just a provisional piece of paper filed thru the USPTO it does carry some weight or dates your original concept. I had one for a polymer based replacement of asphalt/concrete 20 some years ago. Not too hard to do considering i'm not that intelligent and did it ha. Selling to end-user. That is the tricky one! Who would be using your tool? If too specific to one particular dated model/machine you won't have much of a market..period. But overall, keep R&Ding and having fun. More "professional" help can be sought at a minimal cost thru seminars offered thru a program called SCORE. Service Core of Retired Executives.      Â
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